It is the most traditional of assets for any ambitious young male politician: a fashionably dressed, beautiful young wife. But as with everything else about the rise of Zohran Mamdani, his wife, Rama Duwaji, represents a new era of politics that speaks to a new generation of voters.
Married to the soon-to-be leader of the largest city in the US, Duwaji, at just 28, is arguably the US’s first generation Z “first lady.” An artist and illustrator of Syrian heritage, her work delves into themes of Arab identity, female experiences, and social justice. Duwaji graduated with a master’s degree in fine art from New York’s School of Visual Arts in 2024. Her thesis, titled *Sahtain!*, an Arabic expression meaning “bon appetit,” explored the communal act of food preparation and sharing, emphasizing its significance in Middle Eastern culture.
Rama Duwaji and Zohran Mamdani walk to a polling location in Queens, New York, in June 2025.
Photograph: Shuran Huang/New York Times/Redux/eyevine
Duwaji’s artistic journey took an unexpected turn when, in 2021, she met Mamdani. The couple married in February of this year, embarking on their life together just months before Mamdani was elected mayor of New York City. Suddenly, Duwaji found herself in the limelight as the city’s 28-year-old first lady. In the wake of Mamdani’s election triumph, media outlets like Vogue heralded her charm, branding articles with titles such as “Zohran Mamdani and Rama Duwaji Are Making Finding Love on Hinge Seem Possible Again.”
Zohran Mamdani and Rama Duwaji at a polling place in Queens, New York, on 4 November 2025.
Photograph: Adam Gray/Bloomberg via Getty Images
The role of first lady is a high-profile one, steeped in both political and cultural significance. Historically, figures like Eleanor Roosevelt and Hillary Clinton have wielded considerable influence, championing causes and shaping discussions on critical societal issues. While the stakes for Duwaji may be less intense than those faced by national first ladies, the buzz surrounding her husband’s meteoric rise highlights the spotlight on their new life in Gracie Mansion.
New York last had a first lady when Chirlane McCray, the wife of Bill de Blasio, managed a budget of $850 million for mental health initiatives. Currently, Mayor Eric Adams is unmarried. Yet, the first lady’s role transcends policy work; she embodies shared values and communicates societal tone through her public appearances. Michelle Obama’s reflections on media scrutiny regarding her attire highlight the cultural implications surrounding the role, especially for women and people of color. The fascination with figures like Melania Trump further illustrates how first ladies can inadvertently embody broader social narratives.
Zohran Mamdani stands on stage with his mother, Mira Nair, his wife, Rama Duwaji, and his father, Mahmood Mamdani, after winning the Democratic mayoral primary, in Long Island City, New York, on 25 June 2025.
Photograph: Julius Constantine Motal/The Guardian
Duwaji’s looks have already drawn attention, particularly her choice of attire for Mamdani’s victory speech, which blended elegance and simplicity. Adorned in an all-black ensemble with a high neck and calf-length skirt, she accentuated her look with silver jewelry. The outfit sparked comparisons to iconic figures, like Audrey Hepburn, showcasing her individualized style rather than conforming to traditional political wife aesthetics. Harper’s Bazaar lauded her choice, noting, “Rama Duwaji Is New York City’s First Lady, and She’s Not Wearing a Sheath Dress.”
Her election night attire, which included a Palestinian designer, underscored her political awareness and support for Gaza. With pieces from independent designers rather than the more mainstream fashion houses, Duwaji signaled her commitment to social justice and entrepreneurship. Her sartorial choices resonated with a generation seeking representation and relatability in their public figures.
Rama Duwaji arrives at Zohran Mamdani’s election night party in Brooklyn, New York, on 4 November 2025.
Photograph: Jeenah Moon/Reuters
In their combined narrative, Mamdani and Duwaji blend youthful energy with traditional elements. While Mamdani navigates the political landscape as a social media-savvy leader, he adheres to classic sartorial choices. Duwaji, meanwhile, forgoes typical first lady attire, embracing a quirky retro aesthetic shaped by Brooklyn’s vintage boutiques. Her choice of chunky boots and layered jewelry feels authentic, resonating with the younger electorate without being overtly provocative.
Their romance, characterized by their modern meeting on Hinge, carries a comforting blend of contemporary and conventional, replete with wedding photos featuring quintessentially New York moments. The couple’s down-to-earth charm and approachability has captivated the public, presenting a relatable image at a time when many young voters seek connection.
Zohran Mamdani speaks to reporters as Rama Duwaji, his wife, looks on before casting his ballot in early primary voting in the Astoria neighborhood of Queens, New York, on 19 June 2025.
Photograph: Shuran Huang/New York Times/Redux/eyevine
Duwaji’s influence is emerging swiftly, with an online trend dubbed “aloof wife autumn” based on perceptions of her quietly steering her husband’s campaign while maintaining a distinct personal identity. Her social media presence is deliberately curated, emphasizing her creative pursuits while keeping her relationship somewhat private, a rare stance in an age where public figures often overshare.
As a visual artist, Duwaji recognizes the potency of imagery and the narratives established through fashion. Recently, she attended a fashion show featuring a designer whose collection paid homage to displaced individuals—an alignment with her values. The chosen circles highlight her creative spirit while enhancing her visibility within societal discussions.
Her stylist, Bailey Moon, who has collaborated with several influential figures, has provided insight into the artistry of political style. While the support is non-financial, Moon’s involvement emphasizes the crucial role wardrobe choices play in shaping public perception and engagement.
Joseph Nelzy, Rama Duwaji and Cavier Coleman at an event in Brooklyn, New York, on 15 August 2025.
Photograph: Ryan Northrop/BFA.com/Shutterstock
For a generation of young voters who have felt underrepresented in civic life until now, Duwaji’s presence is more than just a fashion statement. It symbolizes a shift in public leadership styles, bridging personal identity and civic engagement. The narrative surrounding New York City’s new first lady is a testament to how modern political landscapes can evolve, capturing the imagination of a vibrant and diverse electorate.