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A new report by Greenpeace has shown that, despite SHEIN promising to improve its chemical management, hazardous substances at unsafe levels are still showing up in the brand’s clothes. It only emphasizes the fact that SHEIN is bad news for people, the planet, and animals as a notorious ultra-fast fashion brand. We’ve rounded up our favorite “Good” and “Great” alternatives to SHEIN below.
Rising Emissions, Rising Popularity
Founded in 2008, SHEIN has exploded onto the scene, quickly becoming one of the fastest-growing online fast fashion retailers. The brand’s allure is largely due to its audacious pricing strategy, offering clothing at jaw-dropping low prices that many consumers cannot resist. However, this affordability is often accompanied by questions of quality, with many pieces considered to be of very dubious integrity.
SHEIN is no stranger to the criticisms that plague the fast fashion industry. The brand has faced accusations of greenwashing, presenting itself as more sustainable than it really is. In fact, in 2023 alone, SHEIN faced significant backlash when it arranged a heavily publicized trip for influencers to one of its factories in China. The influencers, seemingly enamored with the brand, dismissed serious concerns about labor practices, resulting in an uproar within online communities. “The controversy stems from criticism that SHEIN has received as investigative reporting revealed the company’s use of quick, cheap labor violates Chinese labor laws and negatively impacts the environment,” reported Forbes.
Not surprisingly, SHEIN continues to receive the lowest rating—“We Avoid”—when reviewed. Recent efforts to publish sustainability information seem aimed more at cleaning up its image amidst growing scrutiny rather than genuine commitment to environmental or ethical standards. Their latest sustainability report revealed troubling news: shipping emissions had actually increased in 2024. Compounding these issues, our reviews found no evidence that the brand ensures anyone in its supply chain, including workers, is paid a living wage, or that it takes meaningful steps to address hazardous chemicals in its production processes.
To counteract the negative impact of brands like SHEIN, we’ve compiled a list of stylish, responsible alternatives. These “Good” and “Great” brands respect people, the planet, and animals, proving that consumers can make choices that are both fashionable and ethical. These alternatives promote sustainable consumption practices, including support for resale and secondhand options, repair initiatives, and a philosophy of buying only what you truly need.
Top-Rated Alternatives to SHEIN
When it comes to making more conscious choices in fashion, several brands stand out for their commitment to sustainable practices and transparent supply chains. Here are some top-rated alternatives to SHEIN that might just steal your heart:
- Reformation: Known for its chic designs, Reformation is committed to sustainability, offering fashionable clothing made from eco-friendly materials while maintaining ethical production practices.
- Everlane: This brand focuses on radical transparency, providing customers with detailed information about pricing, materials, and production processes, all while emphasizing quality over quantity.
- Patagonia: Renowned for its commitment to environmental activism, Patagonia produces durable outdoor apparel and promotes a philosophy of repairing rather than replacing clothing.
- ASOS Marketplace: Ideal for those who love unique, vintage, and secondhand clothing, the ASOS Marketplace connects independent sellers with consumers looking for distinctive pieces.
- People Tree: A pioneer in sustainable and fair trade fashion, People Tree creates contemporary styles while ensuring ethical practices throughout its entire supply chain.
By choosing to support these brands, you can enjoy trendy styles without compromising your values. The fashion industry is at a tipping point, and every purchasing decision can contribute to a more sustainable future. The good news? Looking fabulous doesn’t have to come at the cost of the planet or its people.