Midea’s Groundbreaking Achievements at IFA 2025
A Momentous Occasion in Berlin
On September 6, 2025, in the bustling city of Berlin, Midea—a global leader in home appliance innovation—celebrated a significant milestone at the esteemed IFA event. The company proudly announced the achievement of four prestigious VDE certifications from one of Europe’s most reputable independent testing organizations. This recognition not only highlights Midea’s commitment to quality but also demonstrates its relentless pursuit to help consumers “Master Your Home” with cutting-edge appliances designed for energy efficiency, reliability, and healthier living.
Elevating Energy Efficiency Standards
At the core of Midea’s strategy lies a commitment to green innovation and environmental responsibility. The company has made substantial advances in energy efficiency by introducing high-reflectivity coatings and a groundbreaking graphene heating element. Together with an AI-driven temperature control algorithm, these innovations have resulted in a remarkable 25% boost in efficiency and a staggering 50% reduction in large-oven energy consumption. By meeting the new Class A energy efficiency standards, Midea not only sets a new benchmark within the industry but also provides consumers with eco-friendly options that don’t compromise on performance.
Reliability & Durability Like Never Before
When it comes to appliances, longevity is paramount. Midea understands the challenges consumers face with appliance lifespan, particularly with microwave ovens where the magnetron—the heart of the device—plays a crucial role. The innovative use of TU1 anodes, comprising over 99.9% copper and with oxygen levels below 5.4×10^-5Pa, has significantly enhanced conductivity and heating stability. Additionally, Midea has introduced multi-channel methane carbonization technology, effectively doubling the magnetron’s lifespan to an industry-leading 10 years. This means that consumers can expect reliable, safe, and durable performance day in and day out.
Healthy Cooking Made Simple
The importance of healthy eating is an enduring focus. Midea has taken this to heart by developing a low-fat cooking algorithm that combines high-speed, high-temperature cooking methods with innovative technology. Their graphene heating element can reach an astonishing 1300°C in just 0.2 seconds, effectively breaking down fat in meats. Through a unique cooking mode that synergizes graphene heating with high-temperature steam, Midea’s appliances can reduce fat content by up to 60%. This results in not just healthy meals, but also a cooking experience that maintains quality without compromising nutrition.
Harnessing Convenience with Ultra-Fast Defrost Technology
Traditional methods of defrosting food can be time-consuming and frustrating. Midea has addressed this with its groundbreaking adaptive power defrosting technology, which changes the dielectric constant of meat in a highly efficient manner. The Ultra-Fast Defrosting Algorithm can decrease thawing time by up to 40%, ensuring that meals can be prepared quickly and reliably. This advancement makes daily cooking not only safer but also significantly more convenient, addressing a common pain point for many households.
Leading the Charge in Smart Home Innovation
With these remarkable VDE certifications, Midea solidifies its position as a leader in the realm of smart appliances. By seamlessly blending scientific innovation with a commitment to safety and robust performance, Midea brings forth trusted solutions that redefine expectations of efficiency, durability, health, and convenience in the evolving smart home landscape. Visitors to IFA 2025 can experience these groundbreaking technologies firsthand at Midea’s booth in Main Hall 5.1.
Discover More with Midea
Eager to learn more about Midea’s trailblazing innovations? The company invites everyone to explore its full product lineup on its official website and discover how Midea continues to pave the way for the future of smart home technology.
A Legacy of Innovation
Founded in 1968, Midea Group boasts a remarkable history as a Fortune Global 500 technology leader. With a strong focus on improving lives through innovative solutions, the company excels in diverse areas—from Smart Home and Industrial Technologies to Robotics & Automation and Healthcare. Operating 48 production centers and over 200 subsidiaries worldwide, Midea is dedicated to making life more comfortable for families through its extensive portfolio of trusted brands, including Midea, Little Swan, and Toshiba.
By focusing on key advancements in energy efficiency, durability, health, and convenience, Midea is reshaping the landscape of home appliances and ensuring a smarter, healthier world for all.