Golden Terra Oil has carved a niche in the cooking oil market in Nigeria, emerging as not just a brand but a movement that advocates for healthier lifestyles. Its mission transcends mere production; it seeks to empower consumers, educate families, and foster a culture of conscious eating. This commitment was recently highlighted at the 2025 Consumer Value Awards, where Golden Terra Oil was celebrated as the Most Preferred Healthy Cooking Oil, gathering an impressive 72% of total votes—a testimony both to its product quality and the trust built through extensive consumer education.
The award was birthed from an open call inviting Nigerians to nominate their favorite brands. As consumers rallied together across various platforms, they collectively endorsed Golden Terra Oil, acknowledging its dedication to health and its role in guiding them toward better dietary choices. When the voting commenced, it lasted over two months, allowing thousands to express their preferences. In a contest with robust competitors, Golden Terra Oil distinguished itself, securing a commanding 72% of the votes—an impressive indicator of customer loyalty and belief in the brand’s mission.
Central to the trust consumers have in Golden Terra Oil is the brand’s consistent effort to help people understand how their everyday food decisions influence their health. Through informative content, partnerships with health experts, and engaging health-centric discussions, Golden Terra Oil has positioned itself as both a provider of quality cooking oil and a dependable resource for promoting healthier living practices. From sharing tips on oil consumption to demystifying product labels, the brand is steadfast in its resolve to educate and empower.
The brand’s commitment to enriching consumers’ lives found a strong foothold in the popular Pour Pure Love campaign. This initiative emphasized cooking with intention, care, and purity—encouraging individuals to consider their family’s health and well-being while preparing meals. The core message was that every pour should be deliberate and rooted in love. Through this campaign, Golden Terra Oil sparked vital conversations about heart health, proper oil utilization, cholesterol awareness, and developing smarter shopping habits.
Probal Bhattacharya, the Chief Marketing Officer of TGI Group, expressed, “With Golden Terra, we don’t just create heart-friendly cooking oils; we also educate our consumers on making heart-healthy choices. We continually strive to help Nigerians understand the importance of good nutrition in their daily routines, making sure every product we offer is a step toward better health. It’s rewarding to see that they recognize these efforts and voted for us.” This sentiment underscores the brand’s philosophy: integrating nutrition education with product excellence.
The Pour Pure Love message has clearly resonated, enhancing consumers’ appreciation for not just the quality of the oil but the principles behind it. By championing this ethos, loyal customers returned the affection by nominating and voting for Golden Terra Oil, solidifying its status at the top of consumer preferences. This relationship indicates a shared vision: a collective movement towards purer, healthier cooking methods that prioritize family and community well-being.
Golden Terra Oil takes pride in this recognition and maintains its commitment to enhancing the cooking experience for Nigerians, promoting healthier living, and encouraging heart-friendly choices with each pure pour. One of its flagship offerings, Golden Terra Soya Oil, is a premium cooking oil crafted from 100% pure soya beans sourced and manufactured in Nigeria. This oil is designed to deliver an unmatched balance of taste and health, containing five times more Polyunsaturated Fatty Acids (PUFA) that help reduce cholesterol levels, support heart health, and promote overall wellness.
This holistic approach to cooking oil is a testament to the trust discerning consumers place in Golden Terra Soya Oil, which is available in various sizes—including convenient 1000ml pouches, and larger 700ml, 1.4L, 3L, 5L, and 25L kegs—making it a versatile choice for every household. As families adopt healthier cooking practices, Golden Terra Oil is committed to ensuring that every dish prepared is infused with both quality and care.