Fortune Plus Soybean Oil: Keeping Food Fresh, Just Like Mom Used To!

Fortune Plus Soyabean Oil: The Heartwarming Campaign Celebrating Freshness

In a world bustling with quick meals and fast cooking, the essence of enjoying fresh, nutritious food often takes a back seat. Recognizing this crucial aspect, Fortune Plus Soyabean Oil has launched a delightful new TV commercial (TVC) that brings to life the much-cherished wisdom passed down through generations — “Always eat fresh food.” This campaign resonates not only with nostalgia but also with a deep commitment to quality, emphasizing how the right cooking oil plays a pivotal role in keeping meals delicious and fresh throughout the day.

The Essence of Freshness through Cooking Oils

The insightful ad humorously illustrates that while a mother’s advice is invaluable, the choice of cooking oil is equally vital to maintaining the freshness of meals. Common cooking oils may lack the ability to preserve taste and nutrition effectively, leading to less appetizing food. Enter Fortune Plus Soyabean Oil, which leverages a natural antioxidant technology called tokko-ferol. This innovative component ensures that meals retain their freshness, aroma, and nutritional value for hours.

Engaging Visual Storytelling

The commercial unfolds with relatable scenarios showcasing families enjoying their favorite meals, underscoring the central theme of freshness. Accompanied by catchy music and delightful visuals, it captures the heartwarming interactions within a family setting — always centered around food. The combination of humor and relatability makes it a memorable piece that echoes the importance of nutrition and health, all while keeping a light-hearted tone.

Insights from the Campaign

According to Jignesh Shah, Head – Media & Digital, AWL Agri Business Ltd, the campaign is designed to bridge generational knowledge with modern-day conveniences. He states, “Mothers have always stressed the importance of eating fresh food. With this campaign, we wanted to bring that advice to life, showing that the right choice of cooking oil can help families enjoy meals that stay delicious, nutritious, and fresh for longer periods.” Such insights underline the brand’s commitment to not just selling a product but also providing solutions for healthier living.

Meeting Consumer Needs with Convenience

The new TVC strengthens Fortune Plus Soyabean Oil’s core promise of combining taste, health, and convenience. By encouraging households to transition from ordinary oils to something more specialized, the company is rallying consumers to prioritize freshness whether at home or on the go. This aspect is particularly relevant for busy families navigating daily meal prep, as it offers them a reliable solution that aligns with their nutritional needs and lifestyle choices.

About AWL Agri Business Ltd.

Digging deeper into the brand behind the product, AWL Agri Business Ltd. (formerly known as Adani Wilmar Limited) stands tall as one of India’s largest Food & FMCG firms. With a broad portfolio that includes edible oils, wheat flour, rice, pulses, and sugar, their flagship brand, Fortune, has earned the trust of over 123 million households—a substantial footprint in a nation where food choices are crucial.

AWL’s extensive infrastructure includes 24 manufacturing facilities across 11 states, topped by India’s largest single-location refinery in Mundra, with a staggering capacity of 5,000 tons per day. Their robust supply chain comprises 97 stock points, over 10,000 distributors, and a retail network reaching 2.1 million outlets. This wide-ranging network ensures that Fortune Plus Soyabean Oil is readily available to consumers, whether in urban or rural settings.

Catering to Diverse Sectors

In addition to serving retail consumers, AWL is also a significant player in the HoReCa (Hotel, Restaurant, and Catering) sector. Their offerings extend to specialized bakery and Lauric fats, Castor Oil derivatives, Oleochemicals, and value-added Soya products. They also produce pharmaceutical-grade castor oil for global markets, showcasing their expertise in quality and innovation.

Further expanding their horizons, AWL has ventured into the Home & Personal Care (HPC) segment, with products including soaps, handwashes, and multipurpose cleaners, thus broadening their reach beyond just food products.

Through a heartfelt message and innovative product features, Fortune Plus Soyabean Oil is not just promoting cooking oil; it is fortifying the connection between food, family, and health. This campaign effectively embodies the essence of nurturing through nutrition, echoing the wise words of mothers everywhere, while empowering consumers to make informed dietary choices.

For More Information

To catch a glimpse of the engaging advertisement and see how Fortune Plus Soyabean Oil can make a difference in your kitchen, watch the TV commercial here: Fortune Plus TVC.

Explore the warmth, humor, and thoughtful insights that make this ad not just a promotional piece but a toast to family togetherness and health.